Why SEO is important? and its organic potential
SEO or Search Engine Optimization is a process which makes your web presence more visible to the internet user. In other words, SEO helps the internet user find what they’re looking for, through the search engine instead of browsing through web pages.
SEO is essential because nowadays Majority of businesses and consumers search the internet before purchasing a new product or service. They use a search engine like google to look for a keyword or a term related to what they are looking for. The search engine brings a list of relevant websites to the keyword. People tend to visit the websites which are available on the top of the list, because they appear to be more relevant to their search.
It is important to note that most of the generated traffic on a website is a result of organic search. For a website or a business to tap into organic potential, SEO is very necessary. Furthermore, when some website or a product is shown on the first page of a search, it helps in building credibility and trust factor. Yes, Advertisements are helpful when being used as a supplement. But top of the list in an organic result is essentially welcomed by the masses.
But that’s not all:
Undertaking SEO for your product or service will increase the chance of conversation for your potential lead into a buyer, which in turn will impact the buying cycle. SEO is also relatively cheap in the long run, which makes it a reliable and a sustainable method to grow.