Essence of Branding & Strategy!

user experience Tag

ADVANTAGES OF HAVING A WEBSITE

Besides getting wider audiences for your products, you have an edge over your competitors by having a business website due to these reasons: Faster go-to-market time – By having an online business, your logistic hurdles can be overcome in a swifter way so that you can hit the market early. Convenient and Easy – Since there are fewer moving parts in online business, you can manage multiple things simultaneously without any hassles. This mode of transaction is convenient for customers too since they can...

What is the importance of Intuitive UX and Empathy?

Intuitive UX is conceived on intuition and past experiences. There is no particular conscious reasoning as to why. But it helps in making the product easily understandable. For instance, a product based on intuitive UX will behave in a way the user expects it to. It will be familiar, responsive, and accurate. Intuitive UX design will assist the user in moving from one place to another, without struggling. But is intuition alone capable of solving all the problems which haven't even...