Essence of Branding & Strategy!

uiux Tag

What is the importance of Intuitive UX and Empathy?

Intuitive UX is conceived on intuition and past experiences. There is no particular conscious reasoning as to why. But it helps in making the product easily understandable. For instance, a product based on intuitive UX will behave in a way the user expects it to. It will be familiar, responsive, and accurate. Intuitive UX design will assist the user in moving from one place to another, without struggling. But is intuition alone capable of solving all the problems which haven't even...