Mortgage

Accessible | Sustainable | Intuitive | Extensible

Decade of UX Experience

We are passionate about creating innovative products that do both, address business goals and deliver exceptional user experience. Employing our UI and UX background deliver solutions that increase engagement and promote better usability.

Lean UX

It’s our approach. Lean UX is basically ‘think / make / check / repeat’, where we are constantly iterating through cycles & take learning’s from the previous launch / release. It basically focuses on MVP. Every phase all stake holders will involve and client define his requirement.

UI Design

UX Design

Visual Design

Information Architecture

Wireframing

Prototyping

L&H Fidelity Mockups

Card Sorting

User Persona

Sitemaps

Concept Modeling

Usability Testing

UX Deliverables

Our Process

User Research

Questionnaire, Customer Journey Map.

Ideation

Brainstorming, User Flow, Information Architecture.

Prototyping

Sitemaps, Sketch, LFD & HFD Wireframes, Prototypes, Style Guide.

Evaluation

Accessibility & Usability Report

Intuitive UX

Software systems will be built with better user experiences that are Intelligent & Interact with users. That should Empathize the customers, go beyond their thinking, and facilitate their needs.

Some of the Intuitive UX Benefits are:
Efficacy in workflows, Fewer production tickets, Efficient use of customer time & The user can focus more on using than figuring out the software

Event-Driven UX are getting outdated as consumers are less willing to be patient to figure out what action needs to be performed on the screen to get the desired output.

Adobe XD 0

Adobe Photoshop 0

Axure 0

Sketch 0

Balsamiq 0

UX Principles
^$ 19 Per Month
- • Avoid Visual Cluttering
- • Organization of Primary & Secondary Filters
- • Allow Maximum Workspace Area for Users
- • Implement Lazy Loading
- • Avoid Horizontal Scroll
- • Avoid Number of Clicks to Achieve Destination
- • Prioritize to Flat Designs
- • Mobile Friendly
- • Consider Technological Constraints

Do's & Don'ts
^$ 49 Per Month
- • When appropriate, hide secondary CTAs to reduce visual clutter
- • Make it easy for users to return to the homepage
- • Prioritize navigation over marketing visuals
- • Keep menus short; don’t confuse users with too many options
- • Don’t force unsolicited content, let the user explore freely
- • Don’t force users to signup, let them swiftly achieve their objective
- • Let the user bypass all navigation by implementing search functionality

Screen Resolutions
^$ 19 Per Month
- • 360×640 (small mobile): 22.64%
- • 1366×768 (average laptop): 11.98%
- • 1920×1080 (large desktop): 7.35%
- • 1440×900 (average desktop): 3.17%
- • 720×1280 (large mobile): 2.74%
- • 375×667 (average mobile): 5%

Mobile Usability Tips
^$ 49 Per Month
- • Reduce forms to include only the necessary fields
- • Allow users to navigate straight to their destination
- • Designs tap targets at least 44px² (so they’re easily tappable)
- • Avoid complex gestures, such as swipes (users don’t expect them)

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