Essence of Branding & Strategy!



UI & UX design & their significant roles

For starters, UI/UX stands for user interface and user experience, respectively. Both are commonly misunderstood for being the same thing. But such is not the case. We will look at the differences in the following paragraphs.What is UI design?UI is the graphical setup of an application. It comprises the content a user views, the section fields, images, text entry fields. In other words, the entire ecosystem the user views. All the aspects of visual components interaction or animation is...

What is the importance of Intuitive UX and Empathy?

Intuitive UX is conceived on intuition and past experiences. There is no particular conscious reasoning as to why. But it helps in making the product easily understandable. For instance, a product based on intuitive UX will behave in a way the user expects it to. It will be familiar, responsive, and accurate. Intuitive UX design will assist the user in moving from one place to another, without struggling. But is intuition alone capable of solving all the problems which haven't even...